Why You Need to Clarify Your Purpose and Vision

Vipe Desai
3 min readJul 30, 2019


Launching a new business? Take some time to clarify your purpose and vision for your business. These are two of the most necessary elements for pulling your business towards a successful future.

Photo by Rahul Bhosale on Unsplash

Whether you’re at the pre-launch or the early stage of your startup, you want to put your best effort into your new venture. You’re no doubt doing some planning for how to make that happen.

You are doing some planning, aren’t you?

Clear purpose and vision are the keys to giving you a focus and direction.

Unfortunately, that’s something that is all too often lacking from startups and even most established businesses. What you need to do is quite simple, but may challenge you if you’ve never taken the step before.

A clear purpose describes what you are out to cause with your business. Have you lost track of your purpose? Do you remember what led you to start or get into your business in the first place?

Photo by Beth Rufener on Unsplash

Spend time answering these three questions to think about as you seek to ignite the purpose in your business:

What do you really want out of life?

What do you really not want in your life?

What would you be willing to give up in order to live the life you want?

Answer these questions honestly and build your business around the life you want to live. Talk about a purpose that would set you on fire.

I reached out to my friend Jason Kimball, Principal at JRK Inc, to get his perspective on purpose and vision and here’s what he shared.

“I’ve always been a big believer that if you’re not having fun with it, be done with it. If you truly have a purpose and are making a positive difference in your life and others, the joy and success will follow, in both your personal life and business.” — JK

So here’s an idea for creating your vision.

Think of the absolute greatest outcome that you can possibly imagine that your best customers would really want from your product or service.

Photo by Matt Noble on Unsplash

Build your vision around being “the source” that works to deliver that.

Examine your values and principles and then determine what you want your business to be in the future. Find your favorite way to relax quietly and let your mind open to dwell in what’s possible.

This may seem silly to you at first, but if you open your mind up to accept that the visioning process will work, you’ll be amazed at the answers that will emerge.


About Vipe

Vipe is the founder and CEO of HDX Mix, an environmentally friendly sports drink mix. In addition to being a serial entrepreneur and philanthropist, he has applied his more than 3 decades of experience in launching disruptive brands, brand building and cause-marketing strategies for both for-profit and non-profits. Currently, Vipe is serving as a Board Member for Ocean Champions, Ocean Institute, and RichUncles.com, an SEC reporting company managing more than $500 million in assets.

Today, Vipe’s focus is on ensuring that future generations are met with a healthy and thriving ocean. He’s involved with several ventures focused around innovations and solutions that will reduce plastic waste and minimize the impact on the planet.

Twitter: @VipeDesai

LinkedIn: https://www.linkedin.com/in/vipedesai/

Company: HDX Hydration Mix



Vipe Desai

Look for me at the intersection of business and philanthropy. CEO & Founder @HDXmix and #RisingTideSummit